SEO Sample Deck

Organic Traffic Increased by 300% within 6 Months.

“I want to rank for the first page with these keywords.”

This is what our clients tell us all the time. But, for a website in a competitive industry, ranking for what is considered high money terms can be a battle itself. One we plan to win.

In this SEO Redirect case study, we are going to show you how we were able to get over 800 key terms of the client in the top 5 positions, with increase in traffic, using our SEO solutions.

Brief Background about the Client
Before we proceed with the case study, we will give you a brief background about the client:

• Client works in the recreation & touring industry.
• Their website already has good traffic – with some of their key terms ranking in the first page.
• The client’s goal was simple: get above-the-fold-rankings, specifically positions 1 to 3.

So Here Is The Issue…

The client’s main keywords were directing traffic only to the homepage instead of the site’s inner pages. Competitors have individual pages & enough quality content to talk about the keywords, while the client only has the homepage to rank for the same set of keywords they are targeting.

The Solution?

The website is already ranking, so there is no need to do extensive keyword research & choose another set of keywords to rank. But, there are 3 things that became the focus of our strategy:

1. The entire website structure was too cluttered and lacks organization, hindering the site from ranking for the target term.
2. Inner links needed to be established
3. The content needs improvement to provide contextual relevancy to the target keywords and pages.

Solution 1: Restructuring the Site

The initial site structure of the page looked something similar to this:

The whitewater rafting page that is contextually & syntactically relevant to one of their main target keywords is too far down the website structure, which explains why it is not getting enough traffic.

We proposed a new hierarchy for the website to organize the pages & distribute the equity coming from the homepage to the relevant pages.
Here’s what we did:

1. Initially, the white water rafting page was under the page for their adventure packages. We moved the page up to the second tier & created content that will include the key term.
2. We organized the pages under the adventure packages & made sure they are in the appropriate categories.
3. The content for the Why Choose Us page was transferred to the homepage to serve as one of the main Unique Selling proposition of the client.

The new site structure allows the pages on the succeeding tiers to earn authority from the homepage, while organizing the pages to enable a more logical & contextual connection for each page’s content.

Solution 2: Linking Inner Pages

As most of the equity of the keywords lies on the homepage, the inner pages are being overshadowed & losing traffic from what is supposed to come from the target keywords of the website.

With the new site structure, we were able to address inner page linking so the homepage does not cannibalize all the rankings for the target keywords.

Because we needed to get the white water rafting page ranking, we split the target keyword “white water rafting Colorado” between the homepage & the inner page. We used long-tail variations of the keyword on the homepage, while the exact matches of the keyword went on the inner page.
The new pages we created, as well as the existing pages that provide contextual support to the target term, were linked to the white water rafting page.

Solution 3: Improving Website Content

The homepage has considerable amount of content but it lacks quality content to support the unique selling proposition of the company. We did not want to affect the current rankings of the website, so what we did is take some of the existing content from the homepage related to white water rafting & place it on the new white water rafting page.

Instead of having the homepage explain all the information about the client’s services, we populated the new pages with content that are relevant to the intent of the keywords they are targeting. Some of the content on the inner pages were re-written to address keyword stuffing.

The Healthy Aftermath, Here’s What We Achieved

After applying these solutions, we were able to:
Increase the traffic to nearly 8,000 from the initial 2,500 monthly visitors the website is receiving, showing a growth of almost 300%.

Over 800 keywords of the clients from the initial 300 are now in the top 5 positions.

We were able to rank 50 terms on positions 1 to 3, including the main keyword targets of the client.

With increase in organic rankings, the client had less reliance on ad spend with Google & Facebook Ads.

So we were we able to achieve the client’s goals? The strategy may appear complex & simple at the same time. But it is all about finding the right opportunities on the website, looking for the pain points & implementing the right methodology.

Needless to say, the client was happy & satisfied with the results.

This service is for existing clients and by invitation only.